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Reducing Guilty Pleasures with Cash Payments: Stanford Study

The day of a cashless society is almost here.

Americans ultimately gave up using paper money during the epidemic in favor of tap and go purchases after years of resistance, and they now nearly fully accept contactless and digital payment methods.

According to a recent PwC analysis, the number of cashless payments is only anticipated to rise in the future. 

The Secret Benefit of Paying Cash: Forgetting Transactions

However, there is still a secret benefit to paying cash, according to recent study, particularly if you wish to forget the transaction ever took place.

According to a report by Szu-chi Huang, an associate professor of marketing at the Stanford Graduate School of Business, consumers pay with credit cards to remember and cash to forget.

The examination of more than 118,000 actual transactions revealed that consumers are more likely to pay with cash than a credit card when they are driven to forget a purchase because it is difficult to explain.

This is because using a credit card leaves behind a physical or electronic trail that “helps memory retrieval.

According to a different Bankrate.com survey, paying with cash also works well for concealing purchases from a partner or spouse. 

Cash is more anonymous, said Ted Rossman, a credit card analyst for Bankrate.

More often than you may imagine: Another poll found that one-third of Americans admitted to engaging in some kind of financial adultery. 

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Envelope Budgeting: A Discipline Solution

Reducing Guilty Pleasures with Cash Payments: Stanford Study
The day of a cashless society is almost here.
Americans ultimately gave up using paper money during the epidemic in favor of tap and go purchases after years of resistance, and they now nearly fully accept contactless and digital payment methods.

They are often spending more than they believe their significant other would be willing to accept. Some people have a concealed account, credit card, or debt of some kind.

The majority of specialists advise utilizing the cash stuffing or envelope approach to maintain discipline. In this scenario, your monthly costs, such as food and petrol, are represented by envelopes that contain spending money. 

According to Rossman, if the money in one envelope is exhausted, you must either stop spending in that area for the month or borrow from another envelope.

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