Meta has recently announced its intention to increase the number of advertisements on Facebook and Instagram Reels, with the aim of enabling creators to earn money from their video content.
Last year, Facebook Reels introduced its monetization program to provide creators with an opportunity to generate revenue by crafting and publishing captivating Reels.
Meta Expands Creator Test Program
Thousands of fresh creators can now participate in the test as Meta continues to grow the program.
The business is also thinking about a new creator payment scheme, though.
The new payment model, according to the company’s release, rewards creators based on the performance of their public reels, not the earnings of ads on their reels, where performance is understood by Meta to refer to the number of plays and not to any other forms of engagement.
Of course, future rewards might take into account other signals.
Creators can now profit by creating more captivating Reels because of the new reward scheme.
It can eventually result in a higher user retention rate on the platform.
In terms of Instagram, Meta claims that in the upcoming weeks, a comparable program will be made available to a small number of creators and advertisers in particular markets.
Meta continues by saying that the revised reward is the outcome of testing conducted by the business and that performance-based incentives benefit both parties more.
Paying creators based on the money from ads may also have a detrimental impact on their income because some circumstances may be beyond their control.
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Focussing on Supporting Creators
In-Stream advertisements on Facebook would be subject to the performance-based reward mechanism, according to Meta.
This is a part of the company’s effort to aid content producers of all kinds.
However, it’s unclear how much money producers can anticipate making from the new program.
When it introduced the Reels Play bonus scheme in 2021, Meta had previously guaranteed the Reels producers monthly bonuses of up to $35,000.
Yet, it appears that the corporation reduced those payouts last year until pausing the program completely in March.
The ‘overarching goal,’ according to a Meta representative, is for creators to be able to receive regular reimbursements, but these sums will vary greatly for each creator.
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