European customers who have pre-ordered a Tesla Cybertruck can now consume a beer that resembles the vehicle.
Tesla’s ‘GigaBier’ went on sale online on Thursday, available in packs of three costing £79, the equivalent of around £26.3 per beer ($32.85).
Elon musk showing up with Tesla beer
Each 330ml (11oz) bottle has hints of Italian bergamot citrus and sweet fruit and is packaged in a sleek black metal case with a glowing Giga logo.
To promote Tesla’s as-yet-uncompleted ‘Gigafactory’ in Brandenburg, Germany, the beer was first announced 17 months ago.
The goal of the design, according to Tesla, was to respect the 500-year tradition of German Reinheitsgebot beermaking while emulating the form of Cybertruck.
Each of the three GigaBiers in a pack costs more than $30, which is more than the cost of thirty-three cans of Budweiser combined.
There are about 11 ounces of beer in each bottle, which is 1 ounce less than the typical 12-ounce can of US lager.
Since 2016, when Musk originally predicted its completion by 2017, Tesla’s Gigafactory has been plagued by delays.
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Beginning of Tesla vehicle production
Brandenburg officials finally granted Giga Berlin-Brandenburg the final environmental approvals necessary to begin production of Model Y Tesla vehicles in March 2017.
A worker who wished to remain anonymous told reporters that the factory has been in total chaos all year, falling behind on production quotas and struggling to hire and retain staff.
The source told the WIRED magazine that some individuals are absent due to illness for longer than they worked.
There are people I haven’t seen working for three weeks in six months. Numerous individuals are signed off sick due to a lack of motivation.
GigaBier, brewed by Cyberhops in Germany and distributed by BrouwUnie, has not been reported to have any such issues.
Last week, Tesla boasted on Twitter, “Brewed for cyborgs, made by humans.”
Following the launch of Tesla Tequila in 2020, the pilsner is not Tesla’s first entry into the niche, novelty spirits market.
The company’s tequila bottles shaped like bolts of lightning sold well enough to warrant a second production run in 2021.
