After a portion of the production of the chocolate bar is moved outside of Switzerland, the Matterhorn mountain peak will no longer be displayed on Toblerone packaging.
Thus, it violates the limitations on marketing that apply to the use of Swiss iconography. To save costs, the company revealed plans to shift some of the manufacturers of the triangular treat to Bratislava, the capital of Slovakia.
Toblerone Modern Packaging
A Mondelez representative informed the publication that the packaging design is also changing to a more contemporary and streamlined mountain emblem that complements the geometric and triangular look.
The nearly symmetrical pyramidal pinnacle of the 14,690-foot-tall (4,478-meter) mountain, whose shape resembles the almond-and-honey-laced chocolate bar, will be replaced with a more commonplace Alpine summit, according to the American owner of the candy company.
The company is said to have made the adjustments in order to comply with Switzerland’s 2017 ‘Swissness Act’, which forbids the use of national symbols and Swiss crosses on the packaging of goods that don’t match the requirements for ‘Swissness.’
The 2017 ‘Swissness’ law forbids the use of the white cross on a red background of the national flag and other marks of Switzerland’s provenance in foods, industrial products, and services.
80% of the raw materials and the majority of processing must come from Switzerland for food products to claim to be created in Swiss.
The needed quota is 100% for milk and milk-based products, with the exception of cocoa, which cannot be sourced from Switzerland.
According to studies, some products with the label “Made in Switzerland” are sold for 20% more than similar products from other countries, while the price increase for luxury goods might reach 50%.
Read more: The oldest cheese shop in the US has shut down after 130 years in business
History Of Toblerone
Since 1908, Toblerone has been made in Berne, the capital of Switzerland, whose bear heraldic animal is concealed beneath the packaging’s depiction of the Matterhorn.
The name of the dessert is a combination of Theodor Tobler’s last name and torrone, a toasted-almond nougat delight popular during the holiday season in southwestern Europe.
In order to offer the snack at the same price with a weight reduction from 170g to 150g, Toblerone allegedly increased the gaps between the triangular chocolate chunks on bars marketed in the UK in 2016.
The weight of Toblerone bars sold in Germany was likewise decreased by Mondelez a year later, from 15 triangular peaks to 11.
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