Uniqlo Co. has filed a lawsuit against fast-fashion rival Shein, accusing the retailer of producing an inferior and unauthorized replica of Uniqlo’s popular ‘Mary Poppins bag.’
The legal action, filed in Tokyo District Court on Dec. 28 by Fast Retailing Co., the operator of Uniqlo stores, demands that Shein cease selling the alleged copycat product, which closely resembles Uniqlo’s Round Mini Shoulder Bag.
The Uniqlo bag has gained popularity on social media platforms, especially TikTok, where users praise its roomy yet compact design.
Unveiling the Charm: The ‘Mary Poppins Bag’ and Its Magical Cinematic Inspiration
The nickname ‘Mary Poppins bag’ is a nod to the magical carpet bag featured in the 1964 musical, where the fictional nanny Mary Poppins pulls various items, including a hat stand, from her seemingly bottomless bag.
Uniqlo is seeking damages of approximately 160 million yen ($1.1 million) in its lawsuit, targeting three companies associated with Shein: Roadget Business Pte, Fashion Choice Pte, and Shein Japan Co. The lawsuit alleges copyright infringement and claims that Shein’s imitation product compromises the quality associated with the Uniqlo brand, eroding customer confidence.
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Uniqlo Takes Legal Action Against Shein
Shein, headquartered in Singapore but founded in China, has yet to respond to the lawsuit. The company is known for its agile response to customer preferences through its app-based platform, utilizing digital technology to minimize waste and stay attuned to the latest fashion trends.
Uniqlo’s Round Mini Shoulder Bag, priced at 1,500 yen in Japan and $19.90 in the U.S., features inner pockets, durability, and water-resistant qualities.
With nearly 2,500 stores in 26 global markets, Uniqlo is recognized for its popular and affordable casual clothing, including items like HeatTech thermal underwear. The legal dispute underscores the competitive challenges in the fast-fashion industry, where brands strive to protect their intellectual property and maintain consumer trust.
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