With the introduction of Threads, his Twitter competitor, Mark Zuckerberg launched his biggest shot in his conflict with rival Elon Musk on Wednesday.
The app attracted millions of users very rapidly, as well as Musk’s ire. Because Meta (META) is said to have hired former Twitter employees to work on the program, the billionaire owner of Twitter threatened legal action against Meta (META).
Keeping Users Engaged And Satisfied
Threads’ early eye-popping stats, however, do not guarantee that it will replace Twitter.
Due to the app’s integration with Instagram, which makes it exceedingly simple to sign up and populate your feed with folks you already follow on the social media platform, the app has millions of users.
Threads needs to keep users interested, pay attention to their concerns and recommendations, and create the correct types of capabilities to satisfy the app’s potential power users in order to succeed as a genuine alternative to Twitter and not just another also-ran like Mastodon.
If Twitter is able to accomplish all of that, it might well end up becoming a modern-day MySpace-style specialized social networking program.
If Meta’s Threads is going to compete with Twitter, it needs to make sure that it recruits the kind of users who keep Musk’s platform buzzing.
The social network is only worth visiting if it has influential users like thought leaders, public figures, celebrities, and journalists.
Twitter is by no means a wonderful app, but it does promote conversation, which keeps users coming back for more.
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A Spotlight On Academics And Professionals
The fact that certain niche communities use Twitter in an aggressive manner is what gives it its longevity.
Thus, Andy Wu, a professor at the Harvard Business School, listed academics, legislators, venture capitalists, artificial intelligence professionals, and, I believe most notably, journalists.
The correct desktop tools are also necessary for power users who frequently use Twitter, like me, to make the service valuable for commercial use.
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