A class action lawsuit has been filed against Buffalo Wild Wings in connection with the restaurant chain’s boneless wings.
The fast food chain allegedly willfully misled customers by marketing the item as deboned chicken wings when it was actually slices of chicken breast meat that had been deep-fried to resemble wings, which was filed on Friday in the U.S. District Court for the Northern District of Illinois, according to the lawsuit.
Lawsuit Claims Buffalo Wild Wings Not Made Of Wing Meat
According to plaintiff Aimen Halim of Chicago, boneless wings are more analogous to chicken nuggets than they are to Buffalo Wild Wing customers.
Consumers should be able to rely on the obvious meaning of a product’s name and receive what is promised, according to the complaint.
If Buffalo Wild Wings were honest with its customers, it could easily modify the name of the Products (e.g., “boneless chicken”) or disclose on its menu that the Products are composed of chicken breast meat.
In order to avoid misleading customers, a number of competitors label their products as Boneless Chicken or Chicken poppers rather than Boneless Wings.
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Complainant Seeks Compensation
The complaint continues by naming companies like Domino’s Pizza and Papa Johns’s, which inform customers that the bite-size chicken alternatives they offer are not deboned wings.
In the first, the item is referred to as Boneless Chicken, and in the second, it is referred to as Chicken Poppers. According to Halim, Buffalo Wild Wings uses the name wings as a marketing trick to increase the price of an otherwise inexpensive product.
Halim asserts that if purchasers had realized the boneless wings were not wings, they would have paid less for them or not purchased them at all.
In addition to monetary damages, the plaintiff seeks declaratory and injunctive relief, restitution, and any other forms of relief considered appropriate by the court. The restaurant chain has not responded to the complaint as of yet.
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