Meta is lowering costs for two of its virtual reality headsets to increase adoption of the emerging technology it has gambled its future on.
The business said on Friday that it will reduce the price of its high-end Meta Quest Pro headset by around $500, bringing the price down to $999 approximately six months after its release.
Meta Quest 2 Headset Price
Meta’s Quest 2 headset will also drop from $499.99 to $429.99. On Sunday, the price reduction for the Quest 2 will take effect in over a dozen nations, including the United States.
The price reduction for Quest Pro will go into effect on the same day in the United States and Canada, and on March 15 in all other countries where it is offered.
The business stated in a blog post, Our objective has always been to develop affordable gear so that as many people as possible can take benefit of all that VR has to offer.
Late in 2021, Facebook renamed itself Meta and unveiled an ambitious goal to create an immersive version of the internet termed the metaverse using VR technology. Nevertheless, after more than a year, its metaverse ambitions still feel distant.
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Quest 2 Remains Specialized Product
The Quest Pro debuted with a premium price tag intended for business users, making it unlikely to appeal to the general public. Horizon Worlds, Meta’s principal social VR application, may feel like a ghost town, albeit a laser tag ghost town.
Meta’s Reality Laboratories division, which includes its VR and metaverse activities, lost $13.7 billion in the prior year. The firm reported that fewer sales of its Quest 2 headgear contributed to a 17% decline in Reality Labs’ fourth-quarter revenue compared to the same period the previous year.
Meta may find it more difficult to accept these losses at a time when the company is laying off thousands of workers and focusing on making 2023 an efficient year.
But, according to a blog post published on Friday, Meta is committed to creating a robust VR market for developers, businesses, and creators.
The corporation emphasized that the greater the number of individuals with access to virtual reality, the better. We shall be with you to the end.
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